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CCAA Monthly – August 2026: Consumer Redress, Market Surveillance and Fair Competition

The August 2026 issue of CCAA Monthly highlights the CCAA’s work to protect consumers, promote fair competition and strengthen market integrity across Bhutan. During the month, CCAA received 41 consumer complaints, resolved 18 cases and facilitated Nu. 8,005.50 in refunds to consumers. Its inspection teams also visited 156 businesses across Thimphu, Gasa and Punakha, with several businesses rectified on the spot. The issue […]

News and Notifications

Thimphu’s meat market shows signs of stronger competition

A new CCAA study finds that Thimphu’s meat market is now showing clear signs of pricecompetition, particularly for fresh-cut meat products. Prices for beef, pork, Sekam and Shakamvary significantly across shops, suggesting that retailers are increasingly setting their own pricesrather than following a common price list.The findings indicate that CCAA’s intervention to stop collective price […]

News and Notifications

WHY DO SO MANY PHUENTSHOLING RESIDENTS CHOOSE TO SHOP IN JAIGAON? IS IT SIMPLY LOWER PRICES, OR ARE THERE DEEPERSTRUCTURAL ISSUES AFFECTING THE COMPETITIVENESS OF BHUTAN’SRETAIL SECTOR?

To answer these questions, the Competition & Consumer Affairs Authority (CCAA) conducted aCross-Border Retail Competitiveness Study, combining a retail price survey of 91 products, aconsumer survey of 312 Phuentsholing residents, and discussions with 20 local retailers.The findings are compelling. Nearly 95% of residents shop in Jaigaon for at least some of theirpurchases, and 90% cite […]