Doma prices drops at wholesale — so why are retail prices still rising?
The CCAA’s latest market analysis reveals that while source and wholesale prices for doma and betel leaf fell by up to 21% between March and April 2026, retail prices in Thimphu actually increased — a pricing anomaly that is costing consumers. The report unpacks the causes, from inventory cost recovery to price stickiness, and lays out recommendations to protect consumers and strengthen Bhutan’s doma market.
Click the link to view the report: https://ccaa.gov.bt/wp-content/uploads/2026/04/Final-Doma-Market-Analysis-Report.pdf
