Trongsa, Bhutan | 22 October 2026 — A receipt kept, a price questioned, or a suspicious online offer turned down can make all the difference in protecting a consumer. But knowing when something is wrong and where to turn for help is just as important.

From 13 to 20 October, the Competition and Consumer Affairs Authority (CCAA) brought this message to communities across Trongsa Dzongkhag, reaching 703 consumers and business representatives through an eight-day consumer and business awareness program.

The sessions went beyond explaining consumer rights under existing laws and regulations. Participants learned how to recognize misleading advertisements, overpricing, expired products, online shopping fraud and unauthorized tax charges and how to raise concerns and lodge complaints through CCAA’s complaint management channels. They were also reminded of the simple habits that help protect them: checking labels, verifying prices, asking for receipts and keeping documents that may support a complaint.

Consumer education remains a priority for CCAA because informed consumers are better equipped to make sound decisions, recognize unfair practices and seek redress. At the same time, businesses are better placed to understand their responsibilities and uphold fair market practices. Through discussions and question-and-answer sessions, participants raised concerns and sought practical guidance on the problems they encounter in everyday transactions.

The message is clear: consumer protection works best when people know their rights and feel confident enough to exercise them.

What would you like to learn more about in future consumer advocacy programs? From online scams and safe digital payments to product quality, pricing, refunds and complaint procedures, CCAA welcomes suggestions on the issues that matter most to consumers and businesses.

Your questions can help shape the next conversation and make consumer education more relevant to the people it serves.

Click the link to view the report: https://ccaa.gov.bt/wp-content/uploads/2026/11/Advocacy-Report-Trongsa-Dzongkhag.pdf