From your daily soap to construction materials — fake and inferior goods are in the markets, putting consumer safety and market integrity at risk. A study by the CCAA sheds light on the key drivers behind this growing trend — affordability pressures, information gaps, our heavy reliance on imports and weak enforcement. The findings call for stronger inter-agency coordination, mandatory certification and smarter consumer awareness. Because every Bhutanese consumer deserves to know exactly what they’re paying for!

Visit the link to view the details: https://ccaa.gov.bt/wp-content/uploads/2026/03/Substandard-inferior-and-counterfiet-products-in-Bhutan.pdf